Extension of Your Sales Force

Driving demand in the complex selling environment requires more than what traditional marketing tactics can offer. What you need is one-on-one personal interaction that gets to the heart of the matter: having productive conversations with your ideal prospects.

Sales people know that it takes time, expertise, experience and constantly working the phone to uncover opportunities that will close. We have years of real world experience and expertise in best practices. Our lead management system tracks, assigns and manages opportunities to expand your sales pipeline.

Client acquisition has two phases: prospecting and nurturing. We prospect and identify clients, both sales-ready clients and those who are not in buying mode and need to be developed or nurtured until they are.

Prospecting – Proactive

Your sales force may represent a sizeable investment for your business. As with any investment, you want to maximize its productivity and return. VSM can help! Integrating our outbound calling skills with communications technology and contact list management, we can save each of your direct sales reps hundreds of hours a year in cold calls, lead tracking, reporting and other tasks that are keeping them away from your prospective customers and from closing sales selling.

Nurturing – Until the customer is ready

Complex products and services require longer sales cycles. Focused on prospects who are ready to buy, your sales reps may inadvertently be ignoring long-term prospects, leaving the prospects wide open to competitors. With VSM’s lead nurturing program, you increase your competitive edge because we manage and develop these potential leads for you.

Using your lists, we segment all contacts into groups and then choose the best method for contacting them – by phone or email – and qualify each client's interest level, needs, and preferences. We build awareness, familiarity and confidence about your products and services, ensuring you close more sales over time.

Our client nurturing process includes a series of precisely targeted letters, email messages, phone calls (with voicemails), direct mail and event invitations that create value and position you to win. Starting with a solid database of potential clients from our client prospecting services we nurture long-term leads until they mature into real sales opportunities.