It costs about five times more to acquire a new customer than to retain an existing one. And loyal, satisfied customers are more likely to recommend your company, providing word-of-mouth advertising, the most effective and least expensive sales promotion of all. High customer satisfaction saves money and increases sales and profits.

Achieving high customer satisfaction is a critical success factor for most companies and organizations. And customer satisfaction surveys are key to building healthy, growing, prosperous organizations.

High quality customer service requires feedback from customers:

• How well are you meeting your customers’ current needs?
• How do your customers rate the value of your services?
• How well are you satisfying your customers compared with your competitors?
• How loyal are your customers?
• How strongly do they recommend you to others?
• What new customer needs are emerging?

VSM will call your customers, ask them about their satisfaction level and provide feedback to you.